What is Data Mining?

Data mining is the process of discovering patterns in huge datasets, such as database frameworks and statistics.

Why opt for Data Mining with Trugo?

Looking at the world today, there is nothing more important and valuable than information. Companies are burdened with managing huge amounts of their data. Data mining is incredibly vital to companies because without it most of the available information would not be readable, regardless of its value.

Trugo’s highly knowledgeable staff are well versed in handling complex data mining processes; Like database and website mining, this is done using the appropriate latest software and technology needed to perform quality data mining. Our Data mining process reveals a lot about your audiences or customer base, from detailed preferences, product performances, to even thoughts or opinions, and engagements. It also reveals information about where you can improve and can be applied to make better, more successful decisions that are healthy for your company.

Classes in Data Mining

Data mining involves six common classes of tasks:


  • Anomaly detection-The ID of uncommon data records, that may be fascinating or data blunders that require further examination.
  • Association rule learning-Searches for connections between variables. For instance, a grocery store may assemble data on clients’ buying habits. Utilizing association rule learning, the grocery store can figure out which items are habitually purchased together and utilize this data for marketing purposes. This is now and again referred to as market basket analysis.
  • Clustering -is the process of finding structures and groups in the data that are “comparative”, without utilizing known structures in the data.
  • Classification – is the task of summing up realized structures to apply to new data. For instance, an email program may try to order an email as “real” or as “spam”.
  • Regression -attempts to discover a function that models the data with the least error, that is, for estimating the connections among data or datasets.
  • Summarization -giving a minimized portrayal of the data set, including report generation and visualization.


Benefits of Data Mining

1. Marketing/Retails– Marketing organizations use data mining to make models. They depend on history to gauge who will react to new promoting efforts such as regular postal mail, internet marketing, and so on. This implies that marketers can profit from sales to targeted clients.

​2. Helps in Decision Making– Data mining methods are utilized by companies to help them make decisions in marketing or business. Today, with the utilization of data mining, information can be determined. Additionally, in utilizing such technology, one can decide precisely what is unknown and unexpected.

Other Benefits of Data Mining are-

  • Creates faster and more efficient data entry.
  • Provides insight into new business opportunities.
  • Makes the most of the data you have access to.
  • Provides an in-depth analysis of your target market.
  • Makes it easier to forecast resource demands for a specific project.
  • Makes data processing more relevant.
  • Helps avoid expensive mistakes.
  • Predicts future trends before your competition.